The Bata Region

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Baťa 150 years

A vision that has not aged. 150 years of Tomáš Bata.

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150 let

Factory in the gardens and red brick houses

Zlín Architecture Manual

ZLÍN ZONE guided architectural walks

The office in the elevator is unique

“Bata's Zlín” mobile app

What is the Bata Region?

Bata is a story. It is a little boy's journey from a shoemaker stool to incredible miracles. It is the dreams of Tomáš and Jan Antonín, the Batamen and all their fellow workers. At the heart of these dreams is the city of Zlín, from where the paths, threads and traces lead to the whole of the world.

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Baťa 150 let

Baťa 150 let

Rok 2026 je pro Baťův region výjimečný. Připomínáme si 150 let od narození Tomáše Bati, osobnosti, která zásadním způsobem ovlivnila nejen rozvoj Zlína a celého regionu, ale i myšlení o podnikání, práci a odpovědnosti vůči společnosti.

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Zlín Architecture Manual

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Zlín Zone

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Tomas Bata Villa

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Tomas Bata Memorial

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Bata Skyscraper

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Regional Gallery of Fine Arts in Zlín

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News, events, stories and tips for trips around the Bata Region

Tomas Bata and His Most Ambitious Business Journey Across Three Continents
Stories

Tomas Bata and His Most Ambitious Business Journey Across Three Continents

In December 1931, visionary entrepreneur Tomas Bata embarked on a groundbreaking business journey to India. Aboard his own airplane, he covered thousands of kilometers to explore new markets and bring affordable footwear to millions in India. The adventure that captured global attention began on December 10, 1931, in Otrokovice and ended on February 14, 1932.

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Explore Bata’s Pocket Watch in Augmented Reality
News

Explore Bata’s Pocket Watch in Augmented Reality

The Tomas Bata Memorial in Zlín introduces an innovative experience, blending rich history with cutting-edge technology. Starting January 17, 2025, visitors can join guided tours to explore a digital 3D model of a golden pocket watch that once belonged to visionary Tomas Bata.

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The Regional Gallery of Fine Arts presents the new permanent exhibition + –⁠ zlín
News

The Regional Gallery of Fine Arts presents the new permanent exhibition + –⁠ zlín

On October 31, 2024, the Regional Gallery of Fine Arts in Zlín opened a new permanent exhibition + –⁠ zlín, showcasing art, architecture and design. This exhibition broadens horizons not only for local residents but also for tourists eager to explore the evolving identity of Zlín.

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